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Press Releases
FOR IMMEDIATE RELEASE
BOTOX® INJECTIONS TO CURE BLINDNESS
- new philanthropic use for BOTOX® cosmetic
Beverly Hills, CA - Eyelid and facial plastic surgeon Dr. Jonathan
Hoenig has been selected to represent California on Friday, November
16, 2007 in an international fundraising effort to cure blindness.
On that day, Dr Hoenig will offer BOTOX® Cosmetic injections
for $250/cc (or $10/unit), with proceeds being donated to the Eyes
of Africa Initiative of the One World Sight Project.
 Cataract,
a clouding of the lens of the eye, is responsible for almost half
of the 7 million blind Africans despite availability of a simple
$25-$50 procedure that could permanently restore their sight. The
Eyes of Africa Initiative is working to raise more than $250,000
in an effort to complete the first comprehensive training center
for community ophthalmology in all of Africa. In the pilot project
in 2005 which was local to Southern California, 49 patients were
treated with BOTOX® Cosmetic in one day, raising funds that
cured 132 people of blindness in Tanzania and Tibet.
 This
year, on November 16, 2007, Dr Hoenig in Beverly Hills, California
will be one of less than 50 select centers throughout the country
participating in this event. Allergan, Inc. has agreed to donate
BOTOX® Cosmetic, and Dr. Hoenig and his staff will be donating
their time and expertise for this worthwhile cause.
After being selected to join this effort, eyelid and
facial plastic surgeon Dr. Hoenig states, "When I learned that
three and a half million people in Africa are needlessly blind because
they don't have access to a simple cataract surgery and there aren't
properly trained doctors to perform that surgery, I knew I wanted
to help. It is my honor to donate my expertise and a few hours of
time to make a difference."
Live cataract surgery will be performed in Africa
simultaneous with the fundraising event in Beverly Hills. More information
can be found at www.endblindness.org.
Jonathan Hoenig, MD, is an eyelid and facial plastic
surgeon practicing in Beverly Hills, CA. As an oculplastic surgeon
and board-certified ophthalmologist, Dr. Hoenig has performed well
over 10,000 BOTOX® injections over the past 15 years. More information
about Dr. Hoenig can be found at: www.la-plastic-surgery.com.
Contact: Freddie Strohm
Event Coordinator
Phone: 310.247.3777
Fax: 310.247.3778
media@drhoenig.com
Fast Facts:
" Every five seconds, someone in the world goes blind; a child
goes blind every minute.
" 80% of the world's 50 million cases of blindness could have
been prevented or cured.
" 90% of the world's blind people live in developing countries.
9 million in India, 6 million in China. 7 million in Africa.
" Cataracts are responsible for almost half of the 7 million
blind Africans.
" In Africa alone, half of the 7 million blind people can be
cured with a $25-$50 surgery.
" Cataracts occur at a younger age in Africa, disabling many
in the prime of their lives.
" Two-thirds of the blind people in Africa are women.
" There are more cataract surgeons in San Francisco than on
the entire continent of Africa.
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